THE ROLE OF TBM SUKAMULYA CERDAS MANAGERS IN INCREASING LITERACY IN THE COMMUNITY ENVIRONMENT THROUGH THE LITERACY CAMPAIGN PROGRAM

Abstract

The background of the researchers conducting this research is to increase community literacy, butliteracy is meant not only that people can read, write and count, but the public can know all importantaspects other than education as an investment for the future of them as well as to advance the nationand the State we are in accordance with the times at this time. The current achievement that has beenobtained by the Indonesian State is one proof that Indonesia has gone through a literacy crisis in thiscase literacy. The research objective is to find out how the role of the TBM Sukamulya Cerdas managerin increasing literacy in the community through the village literacy program. Theories used in thisresearch are TBM theory, Literacy theory and literacy village theory. Researchers used interview andobservation techniques with qualitative descriptive methods to obtain information from informants. Thesample in this study was a TBM manager and three representatives of TBM Sukamulya Cerdas visitors.The results of research at TBM Sukamulya is the role of TBM Sukamulya Cerdas in increasing literacyin the community through the village literacy program that has run well seen from the achievement ofincreasing the ability of literacy in the surrounding communities through the role of managers whoprovide programs that are in accordance with the concept of literacy villages. The role of TBMmanagers is crucial in improving community capacity in literacy.