ANALYSIS OF UMKM TRAINING PROGRAMS IN AN EFFORT TO EMPOWER THE COMMUNITY OF KAMPUNG KUE KERONCONG VILLAGE TELUK DALAM SUB DISTRICT TENGGARONG SEBERANG

Abstract

This research analyzes the umkm training program in an effort to empower the community of kampung kue keroncong, teluk desa in tenggarong seberang sub-district. This research aims to describe the program and its supporting and inhibiting aspects. The method uses descriptive qualitative. Data collection in the form of interviews, observations and documentation studies. Data analysis uses data reduction, data presentation and conclusions. Data validity uses triangulation of sources and techniques. The results of the research go through three stages, namely the awareness stage through participatory identification of needs, the capacity building stage through increasing knowledge and skills about marketing, product quality and product packaging and photography, the empowerment stage through the application of marketing knowledge and skills obtained, increasing income, building networks through participation in the community and sustainable post-program assistance. Supporting aspects are supported by the Teluk Dalam village government by facilitating facilities and infrastructure. The inhibiting aspect is the limited understanding of technology, especially in the use of digital sales applications such as GoFood, GrabFood and ShopeeFood.